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After making granola for her family for the past 25 years, Sally Virgin decided to share her talents with the rest of us by creating Simbree, a growing Seattle-based healthy energy foods company.
As a fellow single parent, I can speak to the challenge of starting a new project, but even with two teenaged children, Sally has not only begun this new business, she is keeping it real and connected to its roots.
Granola was the starting point, but now Simbree also makes energy bars and bites. All the yummy bites are hand rolled, hand cut and hand packed in South Seattle - we're talking serious human-power here!
She uses as much organic content as she can without letting the cost put Simbree "out of reach of the masses." In the maple walnut bites, five of eight ingredients are organically grown. For soy watchers, they currently use organic ground soybeans but will have all soy products phased out over the next two months.
The bites are Simbree's eco-packaging innovation; they are small squares that come in larger bags, which means less packaging. They've even gone so far as to produce bulk bags (5 and 10 pounds for both bites and granola) and a reusable tin.
Despite Simbree's growth, Sally stills personally delivers to many of her very first corner store customers. She has rejected offers from Costco, in part to help keep these local, small businesses alive, which is what they did for her when she first started Simbree.
You can bite into Simbree throughout Canada and the USA as well as online at www.simbree.com. The only problem that I, my three year old daughter, and the six other taste testers discovered is that once you start biting, it's so hard to stop!
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